Patrick F. Shinn, a CERTIFIED FINANCIAL PLANNERTM professional and Registered Investment Advisor Representative, serves as President of Heritage Asset Advisors Ltd., LLP. Prior to joining the firm he served as First Vice President of Investments at UBS Financial Services, Inc. (formerly Paine Webber). Pat has over twenty one years of experience in the financial services industry. During 2013 Pat was recognized in Texas Monthly as a FIVE STAR Best in Client Satisfaction Wealth Manager for the fifth consecutive year.
Our Firm: Heritage Asset Advisors Ltd., LLP is a fee-only Registered Investment Advisor firm. We provide individuals, pension and profit sharing plans, trusts, estates, charitable organizations and business entities the ability to trade in individual debt and equity securities, mutual funds, index funds, exchange traded funds, options, and other eligible securities without incurring separate brokerage commissions or transaction charges. In addition to our investment advisory services, we are pleased to offer our clients comprehensive goal analysis and financial planning.
In general, we use a flexible approach when making investment decisions. We believe no one area of the market will continuously outperform over time; in other words, the winners will rotate. Our advisors carefully monitor broad market conditions including valuation, the shape of the yield curve, and investor sentiment. We then use this information to determine which areas of the market are the most attractive. Our advice is also tailored to fit each individual client's risk tolerance, time horizon, goals, and expectations.
Other members of our firm include Rebecca Frazier, Amy Garza, Laura Smith, CFP®, and Katie Tennent. All are Registered Investment Advisor Representatives. Rebecca and Amy have each worked with Pat in the financial services industry for over ten years, while Laura and Katie have been with the firm since 2009.